My Life in Time and Space
Language, in the conventional sense, has always been difficult for me. Design is how I can express myself best. My fluency as a designer allows me to help others put their thoughts and words into visual expressions.
Years: 0-10
Place: USA
As a child I always loved art & photography but never felt like I was any good.
Years: 10-20
Place: Israel
School. Went to highschool and then the army (because you gotta). Discovered graphic design - a new language in which I could finally express myself.
Years: 20-30
Place: USA
Lived mostly in NY. Got my BFA in Communication Design at FIT. I still miss NY's galleries & shows.
Years: 30-Present
Place: Israel
Got my masters in Design Management at Bezalel. Became a mama, twice. Now I push strollers and pixels.
The Process
Get ready, because we’re going on this ride together. Your ideas, personality, and tastes are my tools. So before any work gets done, let’s get to know one another. We start with a conversation to get to know each other. I want to learn about you, about your industry and your relationship to it. I want to know how you see yourself and how you want others to see you.
Next comes brainstorming, concepting and sketching out ideas to make sure we are on the same page.
Then comes execution. This is when everything from our first conversation comes to life.
This does not mean our relationship is over. Throughout the whole process there will be constant dialogue. I have the tools, processes, and creativity. You have a story to tell. Together we’ll create original work. Whether it’s a logo, website, branding, identity, or art direction, it’ll be definitively you. We’ll make it happen.
When I’m not Designing
I’m a runner, sometimes yogi and a mom of two.
Credentials
Masters Degree in Industrial Design - Design Management 2017-2019
John Bryce - UX Course 2016
Bachelor of Fine Arts, FIT (Fashion Institute of Technology) in Communication Design 2008-2012